A little while ago in Framing the debate: bail out or rescue I mentioned an article on the BBC News website how the debate about financial aid given by governments to banks (and just about everyone else now) is being framed by the words used.
I mentioned at the end of the article an excellent book on framing by George Lakeoff – Don’t Think of an Elephant: Know Your Values and Frame The Debate. If you would prefer a shorter (and free) exploration of those themes I just found a link to a manifesto version of that book on the excellent Change This website.
You can download the article from here. I’d like to claim this tip is hot off the press but the article has been maturing there since 2004.